FOR IMMEDIATE RELEASE
Local Company Partners Up With Kent State PR Class
Country Pure Foods sponsors senior level Public Relations Campaigns class
AKRON, OHIO (January 28, 2010) — Every year the senior Public Relations students at Kent State University take a class that allows them to get involved with creating a real public relations campaign. This year the students have the opportunity to work with Akron-based Country Pure Foods to promote their iCafe product.
Country Pure Foods has challenged the students to help them create some awareness and buzz around iCafe, the company’s ready-to-drink iced coffee beverage. iCafe is currently available in the Northern Ohio area, and it can specifically be found at local Walgreens stores. Country Pure Foods has also partnered up with the Cleveland Cavaliers and Lake Erie Monsters to get the word out about their newest product which is available in three flavors: French Vanilla, Iced Coffee, and Mocha.
The class will be split into four groups that will come up with their own campaigns for creating awareness of the product. This will include getting the message out about what the product is, where it is available, and the partnership with the Cavs and Monsters. The groups have been given a budget for implementing the campaign and every idea has to be realistic. At the end of the semester, Country Pure Foods and other judges will pick a winning team and their ideas may be implemented by the company.
“At Country Pure Foods we believe it is important that students can learn from hands-on experience,” said Joe Koch, Marketing Director at Country Pure Foods. “These students can take away what they learn from this experience to their future careers and we are excited to be a part of their journey.”
Country Pure Foods sees this as a perfect opportunity for the students and for themselves. The target market for iCafe is college-aged young adults, and what they have to say about the product is important. Any fresh ideas and opinions about the product and how to market it are welcome to the team at Country Pure Foods.
“We like to hear what the students think of the product and how they would sell it, because their opinion matters to us,” stated Raymond Lee, CEO and President of Country Pure Foods. “They know the current trends and tend to think more outside of the box than we do. We look forward to seeing what ideas the class comes up with.”
This is not the first time Country Pure Foods has worked in conjunction with a school program; they have also worked with marketing students at the University of Akron.
For more information about Country Pure Foods, please visit www.juice4u.com.
About Country Pure Foods
Country Pure Foods makes individually packaged fresh fruit drinks, juices, and nectars. Today, it is one of the nation’s largest independent processors of juice products for grocery and convenience stores, foodservice and contract manufacturing segments. Multiple plant locations allow Country Pure Foods to efficiently service its nationwide customer base with a broad line of product packaging alternatives. Private labeling and contract packaging are also available.
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